Goucher Athletics Brand Guide

This guide introduces a unified family of brand assets that captures the essence of who Goucher is both as a college and as an athletics department.

Included below, you will find our brand essentials, including our colors, primary logos, and typography. For questions and more information, contact the Office of Communications: comm@goucher.edu.

COLORS

Goucher College has the primary colors: blue and gold, with the addition of secondary colors: butler stone gray, black, and white. PANTONE, CMYK, RGB, and thread color specifications are provided to help guide the application process for all brand touchpoints.

Goucher Athletics Blue	Goucher Athletics Gold	Butler Stone Gray	Black
Pantone: 293 C	Pantone: 109	Pantone: WM Gray 6 C	Pantone: Process Black C
Thread: MD 1134 or RA 2619	Thread: MD 1069 or RA 2462	Thread: MD 1736 or RA 9135	Thread: MD 1000 or RA 2296
RBG: 00, 103, 117	RBG: 255, 221, 00	RBG: 187, 176, 166	RBG: 35, 31, 32
CMYK: 100, 57, 00, 02	CMYK: 00, 10, 100, 00	CMYK: 00, 06, 12, 31	CMYK: 00, 00, 00, 100
HEX: #0067b1	HEX: #ffdd00	HEX: #bbb0a6	HEX: #000000

PRIMARY LOGO

The primary mark features a dynamic gopher icon paired with a custom font inspired by the chiseled butler stone found throughout campus.

SECONDARY MARKS

The shape of the ‘G’ secondary logo is born from that of the school’s academic seal, serving as a link to both sides of campus.