Goucher Athletics Brand Guide
Click here to view the full Goucher Athletics Branding Guide |
This guide introduces a unified family of brand assets that captures the essence of who Goucher is both as a college and as an athletics department.
Included below, you will find our brand essentials, including our colors, primary logos, and typography. For questions and more information, contact the Office of Communications: comm@goucher.edu.
COLORS
Goucher College has the primary colors: blue and gold, with the addition of secondary colors: butler stone gray, black, and white. PANTONE, CMYK, RGB, and thread color specifications are provided to help guide the application process for all brand touchpoints.
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| Goucher Athletics Blue | Goucher Athletics Gold | Butler Stone Gray | Black |
| Pantone: 293 C | Pantone: 109 | Pantone: WM Gray 6 C | Pantone: Process Black C |
| Thread: MD 1134 or RA 2619 | Thread: MD 1069 or RA 2462 | Thread: MD 1736 or RA 9135 | Thread: MD 1000 or RA 2296 |
| RBG: 00, 103, 117 | RBG: 255, 221, 00 | RBG: 187, 176, 166 | RBG: 35, 31, 32 |
| CMYK: 100, 57, 00, 02 | CMYK: 00, 10, 100, 00 | CMYK: 00, 06, 12, 31 | CMYK: 00, 00, 00, 100 |
| HEX: #0067b1 | HEX: #ffdd00 | HEX: #bbb0a6 | HEX: #000000 |
PRIMARY LOGO
The primary mark features a dynamic gopher icon paired with a custom font inspired by the chiseled butler stone found throughout campus.
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SECONDARY MARKS
The shape of the ‘G’ secondary logo is born from that of the school’s academic seal, serving as a link to both sides of campus.
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